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First Alt - An Introduction to the Community

Posted Date: 09/18/26 (12:57 PM)


First Alt: A Different Kind of Student Transportation

Hesper the Bulldog pictured flexing the student transportation option of the traditional school bus and a First Alt alternative vehicle, a mini van in this case.
As we continue improving transportation across North Bend School District, we want to introduce families to a part of our transportation system that may look a little different from the traditional yellow school bus: First Alt.

You may have already seen one of these vehicles at one of our schools. In some cases right now, it may even look like a taxi, but it's much more than that. 

When that vehicle is providing First Alt service, it is not operating as a traditional taxi service.
 
First Alt Logo

So, what is First Alt? No, it is not "Just a Taxi."

First Alt is First Student's specialized, small-capacity student transportation program. It is designed for situations where putting one student—or a small number of students—on a large school bus may not be the safest, most efficient, or most appropriate transportation solution.

Think of it as a customized transportation option within our larger transportation system

Instead of sending a full-size bus on a long trip for one student, First Alt can use a sedan, SUV, minivan, or other small-capacity vehicle. Instead of placing a student with unique transportation needs onto a traditional route with many stops, First Alt can provide a more individualized trip with a consistent driver and specific pickup, drop-off, and handoff instructions.

That flexibility can provide a better experience for the individual student while also helping us use our buses and drivers more efficiently throughout the district. First Alt is designed for circumstances such as specialized student needs, McKinney-Vento transportation, certain out-of-district programs, remote or low-capacity trips, and other situations where a traditional bus route may not be the best fit.

Why are we seeing taxis?

This is an important question, and North Bend and First Student also owe some families an apology.

At the beginning of the school year, First Student was responsible for coordinating the implementation of First Alt services. As routes were finalized and additional transportation needs were identified only days before school began, First Alt needed to establish local service very quickly.

To get students transported without waiting weeks to recruit and establish an entirely new fleet of local drivers and vehicles, First Alt temporarily partnered with a local taxi provider that has met all the required safety requirements to be an approved ODE transportation provider.  

Unfortunately, the communication did not keep pace with the implementation.

Some families did not receive an adequate introduction to First Alt before service began and were understandably surprised when what appeared to be a taxi arrived to transport their child.

That should not have happened, and we apologize to those families.

A parent should never be left wondering who has arrived to transport their child or whether that person has been authorized by the school district. We have been working with First Student and First Alt to correct that communication process.
Vehicle squiggle
Picture of First Alt driver

A First Alt driver is not functioning as a traditional taxi driver

This is probably the most important distinction for families to understand.

When a local taxi driver and vehicle are assigned to First Alt, they aren't simply accepting a regular taxi fare and picking up a student.

They are operating under First Alt's student transportation requirements.

Drivers must meet specific qualification requirements, including criminal background screening and ongoing criminal-record monitoring, driving-record review, drug screening and applicable drug/alcohol testing requirements, ODE driver qualification and approval, and North Bend School District-required fingerprinting. They also complete First Alt training specifically focused on transporting students.

Vehicles also must meet specific requirements, including mechanical and First Alt inspections, applicable ODE requirements, and an approved First Alt camera system.

Those cameras provide an additional layer of safety and accountability. They are part of the First Alt transportation system—not a personal recording system controlled by the individual driver. Drivers do not have access to the camera  records.  

Drivers are also prohibited from unauthorized stops, passengers, personal errands and unauthorized route deviations while providing First Alt transportation.

In other words, the vehicle may currently look like a taxi, but the trip is a designated, customized student transportation experience.
 

Familiar faces, personalized service

One of the features we especially like about First Alt is consistency.

This isn't intended to work like a rideshare service where a different person appears each morning. First Alt's model is built around assigning consistent drivers whenever possible so students and parents get to know the person providing their transportation.

Families should know who to expect. Students can become comfortable with their driver. Drivers can become familiar with the student's routine, pickup and drop-off procedures, and any individualized transportation considerations.

First Alt also coordinates specific handoff requirements and school procedures and can provide families with an introduction before service begins. 

That is the experience we expect going forward.

Making First Alt easier to recognize

We also heard the concern loud and clear: if this is school transportation, families and staff should be able to recognize it.

First Alt is already working to improve vehicle and driver identification. Drivers are being provided First Alt identification badges and safety vests, along with temporary vehicle identification, and First Alt is obtaining additional vehicle signage for vehicles being used through its local transportation partner.

As the local First Alt driver network becomes fully established, the vehicles may also change. Some may eventually be traditional unmarked sedans, SUVs or minivans rather than taxis. That's normal for this type of small-capacity transportation. What will remain important is that the driver, vehicle and trip are authorized through First Alt and known to the family and school.

Can my child use First Alt?

We suspect this may become a popular question.

For some students, First Alt can feel a little like personalized transportation: a smaller vehicle, a familiar driver, fewer students, fewer stops, and transportation built around a particular need.

And we have already received some very positive feedback from families whose students are experiencing this type of service.

However, First Alt isn't an option families can simply request instead of riding the bus. We wish we could provide that level of individualized transportation to everyone, but that wouldn't be financially or operationally possible.

First Alt assignments are made based on specific transportation needs and overall system efficiency. Sometimes the individual student's circumstances make it the appropriate solution. In other situations, using First Alt for a particular trip allows us to avoid dedicating a large bus and driver to a very small number of students, which can improve transportation efficiency for everyone else.

That's what makes First Alt such an exciting addition to our transportation toolbox.

It gives us another option between "put the student on a traditional bus route" and "we don't have a practical transportation solution."

As we continue refining our transportation system this year, having more safe and flexible options is exactly what we need. This was a part of First Student's initial proposal to North Bend, an added level of transportation customization and flexibility.  

Different vehicle. Same responsibility: getting North Bend students to and from school safely.

Much more than "just a taxi."

So yes, you may see what looks like a traditional taxi cab transporting students, but as you can see, First Alt is much more. Those taxi cabs are functioning as First Alt transportation providers, and providing safe and reliable transportation options to North Bend is why they are here.    
 
Person using a laptop

More info



Ken Ortega 
Operations Assistant Manager | FirstAlt
Kenneth.Ortega@firststudentinc.com